Ikea launches generative AI assistant

Visual search tools, which allow shoppers to search using images instead of text, can extend session durations by up to 30% and improve click-through rates by 15%-25%, according to data tracked by visualAI. Online shopping promises convenience, but finding the right product among thousands — or hundreds of thousands — of options can often feel like a chore. To address this, retailers are experimenting with AI tools that aim to cut through the clutter with improved search capabilities and personalised shopping experiences. These models don’t just match keywords; they understand user intent and interpret complex search terms, moving closer to a more personal shopping experience online.

Furthermore, Ingka Group has initiated an AI education program throughout the company, aiming to train upwards of 3,000+ employees in 2024. This effort not only empowers internal teams but also serves as a call to action for others to join this progressive movement. Ingka Group sees the future of AI as an opportunity for a more ethical and inclusive use of technology, benefiting a wider community. But data that’s subtle or behind the scenes, like price changes, are more difficult to come by. In the case of the LifeStraw filter, popular price tracking tools CamelCamelCamel and Glass It didn’t have any data when WIRED tried them. Another service, Keepa, had data going back to 2017 showing a record-low price of $8 in 2022.

This week in AI has been one of advancements across industries as varied as travel booking and groundbreaking chemistry research. This technique improves the computational efficiency of AI chips and allows shoppers to get their answers quickly. Shopify has also made it easier for merchants to add new products to their store with a tool called Magic, per the release. This AI-powered product creation tool suggests personalized recommendations for all product categories, assigns the right attributes to new products and minimizes listing errors.

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“Even at total capacity, I don’t believe this will be the future of shopping,” says Greg Zakowicz, senior ecommerce expert at the marketing automation platform Omnisend. Pam Danziger covers retail with an emphasis on luxury brands and affluent consumers. As a market researcher, she is a keen student of purchase behavior and consumer psychology and believes that retail is, first and foremost, a people, not a product business. And once you’ve refined your search and clicked on a product or two, Rufus will continue to engage providing detailed product answers from the product listing, customer reviews and the community Q&As.

Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals. Shopify is offering merchants early access to a commerce-focused artificial intelligence assistant. OpenAI recently unveiled Canvas, a new interface for ChatGPT that promises to revolutionize collaborative writing and coding. This beta release introduces a separate workspace where users can collaborate directly with the AI, jointly developing and refining ideas in real time.

The new solutions include personalized gift recommendations, a shopping assistant and expanded delivery. Walmart Inc. is using artificial intelligence solutions to streamline the holiday shopping experience across its vast enterprise online, in-store and during delivery. Online clothing shopping has been somewhat slow to move from bricks and mortar to online because people like the in-person experience of trying on clothes.

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You could take a picture of it and try to find something similar online for a cheaper price using Cherry. Or, say you’re scrolling through TikTok and see a gadget that you think looks interesting. You can also ask Rufus to compare product category features by asking questions like “What’s the difference between lip gloss and lip oil? ” or “Can you compare drip to pour-over coffee makers” so you can find the type of product that best suits your needs. Walmart has upgraded its generative AI-based customer support assistant to recognize customers from the start and go beyond understanding their intent by taking actions such as finding orders and managing returns. Walmart’s Sam’s Club warehouse club subsidiary has rolled out its exit technology to all locations, which combines AI and computer vision to scan items as members leave the store, automatically verifying their purchases.

For example, Coca-Cola – along with a cohort of other big-name food and beverage brands – started eagerly leveraging generative AI for marketing purposes. McDonald’s, meanwhile, launched an AI-powered voice assistant in partnership with IBM at more than 100 drive-thru locations starting in 2021. Employees can, for example, ask Store Companion about the process of signing up a customer or a company membership card and the chatbot will respond in seconds. Fintech giant’s gen AI overhaul continues as it announces new tools intended to streamline the shopping experience.

Special Chips and Handling Techniques for Rufus

As the McDonald’s case has highlighted, however, AI-powered business strategies don’t always go according to plan. The company announced earlier this week that its automated drive-thru assistant would be removed following some embarrassing episodes shared on social media, which showed the system behaving unpredictably. This not only saves time but also enhances the overall shopping experience. Workplace AI tools are inadvertently compromising company secrets as employees overshare sensitive information, with 38% admitting to feeding confidential data into chatbots without permission. The problem is particularly acute among younger workers, with nearly half of Generation Z engaging in this risky behavior. Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement.

The chatbot's bottom warning says its answers are powered by AI and it "may not always get things right." Global virtual assistant market size was valued at approximately USD 3.07 billion in 2023 and is expected to reach USD 19.27 billion by 2032, growing at CAGR of about 22.3% during the forecast period. “We will keep improving our AI models and fine-tuning responses to continuously make Rufus more helpful over time,” the company wrote in a blog post. Rufus also enables customers to search for and discover products based on activity, event, purpose, and other specific needs by asking questions such as "What do I need for climbing?" or "I want to start an indoor garden." I tried Rufus for a number of searches and found it “sticky,” the highest compliment to be paid to an online experience. It takes online shopping to a whole new level of engagement beyond finding products and conducting transactions.

Merchants are touted to have achieved 30x ROI within the first month of implementation. At the same time, they garner valuable insights that enable them to refine their product offerings and deliver even better customer experiences. DuBravac envisions a future where businesses leverage this technology to create more engaging customer service interactions. “This can lead to higher customer satisfaction due to the personalized and empathetic nature of the interactions,” he said. Trained on a 3D map of the store and an image catalog of merchandise, it can understand the placement of fixtures and accurately recognize products. This continuous learning capability suggests a future where retail environments become responsive to shopper behaviors.

If you already use Klarna, you can start using the AI assistant immediately -- click on the chat icon in the top right-hand corner. For more on the latest happenings in AI, web3 and other cutting-edge technologies, sign up for The Emerging Tech Briefing newsletter. It will be launched as an app on employees’ “specially equipped handheld devices,” according to the company. ISA is guided by the expertise you can only get from Who What Wear, so she may say she doesn't know or can't answer prompts that fall outside her fashion-and-beauty purview. ISA can successfully answer many of your questions now, but keep in mind that ISA is continuing to learn and may not always give a perfect response.

When customers visit the Walmart e-commerce site, AI technologies understand their preferences and generative AI predicts the type of content they’d like to see. You can foun additiona information about ai customer service and artificial intelligence and NLP. A new generative AI-based personalization feature being launched this holiday season in Mexico offers a broader range of personalized product recommendations. Klarna’s AI assistant now provides a chat interface that helps shoppers search for specific products or brands, access key product insights and identify products based on their preferences, according to the release. “For decades, the tech industry assumed that the online shopping experience was tied up by a small number of massive tech players, which led to underinvestment. That’s created an opportunity for companies like Klarna and we are enlisting AI to challenge the incumbents,” said David Fock, chief product and design officer at Klarna. The enhanced assistant now offers a chat-based shopping experience, designed to streamline the shopping process and provide personalised recommendations.

You can click on a specific question or tap the icon all the way on the right to pull up the chatbot and enter a conversation. The company has also added more features to the AI assistant, which is powered by OpenAI, Klarna said in a Thursday (Sept. 19) press release. Citron says AI can help bridge the gap between the virtual and in-person clothing shopping experience. Shopping Muse first launched at the end of 2023, with fashion retailers, including Michael Kors, getting early access. Next, Dynamic Yield is looking at use cases for furniture retailers, expanding to other categories thereafter. Desktop customers access it by clicking the Rufus button on the home page banner and a chat window opens up on the left side of the screen for customers to start a conversation with Rufus.

In a March interview with PYMNTS, Cerence CRO Christian Mentz highlighted that the latest AI models’ contextual awareness and natural language processing (NLP) have transformed voice capabilities. These have evolved from merely providing information to delivering a more intuitive, human-like experience. Thirty percent of Gen Z consumers and 28% of millennials reported shopping via voice technology weekly, and 30% and 26%, respectively, pay.

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AI is powered up when customers enter the platform to anticipate their preferences, predict the type of products they would be most interested in and present them with gift items and special deals based upon those preferences. We're excited to offer the tool to you, our audience of over 13.5 million fashion and beauty enthusiasts. To swiftly access editor-backed shopping advice, simply type in a question or phrase about what you're looking to shop. Whether you ask ISA about the best boots for fall or trending lipsticks, you'll receive our tailored endorsements in a flash.

In the mobile app, Rufus can be found in the bottom navigation on the right. Walmart is also offering GenAI-powered product reviews, product summaries and comparisons to improve ai assistants for ecommerce customers ability to make informed purchase decisions. “These assistants can engage in a conversation about your style and needs, learning and adapting with each interaction.

It’s part of a shift from dialogue-based AI assistance to collaboration with a more interactive, side-by-side creative process. Founded in 2019 by Yoav Oz alongside Shauli Mizrahi, his best friend and fellow engineer, to build the first sales concierge for e-commerce. Its technology leverages behavioural AI to analyse each shopper’s browsing patterns, allowing it to anticipate when assistance is most needed. They have too many choices, not enough budget, uncertainty about product quality, and decision fatigue.

Klarna, the AI-powered global payments network, has unveiled significant upgrades to its AI assistant, powered by OpenAI. As AI avatars become commonplace in business communication, companies must balance striving for efficiency gains and preserving meaningful human interaction. This innovation is expected to impact industries such as tech, consulting and finance, potentially redefining how teams operate across time zones. An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech. That’s a little bit concerning for a chatbot that’s just been made available to everyone.

Amazon’s AI-powered shopping assistant Rufus launches in Europe today

The tool is available in the OpenAI GPT store with the $20 per month Plus membership in the U.S. Webgility begin beta launch of the “Webgility AI Assistant,” an AI powered chat assistant to help SMBs automate their ecommerce workflows and get quick answers on what's happening in their businesses. Other capabilities include free-flow text searches, such as queries for "skiing" or "rollerblading," which can be broken down into a set of recommendations. The assistant is also fully integrated with Klarna’s price database of 5.6 million products from thousands of stores to provide recommendations with pricing, availability and delivery information. North America commands a significant virtual assistant market share, propelled by the dominance of major tech firms and extensive technological integration. Particularly in the United States, virtual assistants enjoy widespread utilization across multiple sectors, encompassing healthcare, finance, retail, and automotive industries.

• By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more.
• These have evolved from merely providing information to delivering a more intuitive, human-like experience.
• Once the holiday retail results are tallied, the entire retail industry will learn just how impactful AI can be as a shopping assistant based upon the results from these two retailers.
• As humans write, AI can suggest SEO-friendly phrases and keywords in real time, potentially improving search rankings without disrupting the creative process.

/ Sign up for Verge Deals to get deals on products we've tested sent to your inbox weekly. As a Premium user you get access to the detailed source references and background information about this statistic. "Klarna is at the forefront of seizing the potential of AI to deliver tangible benefits to customers,” said Brad Lightcap, COO of OpenAI. “We're excited to continue collaborating and showing the power of AI at scale." Klarna isn’t standing pat with the functionality of its AI customer assistant. “Many providers we’ve briefed in this software space have demonstrated increases in customer basket sizes and higher margins from cross-selling,” Randall told Digital Commerce 360 via email. My favorite part about Rufus was that it answered my questions before I had a chance — or even knew — to ask them.

• Lauren Petrullo, CEO of Mongoose Media, told PYMNTS that tools like Canva, CapCut, and MidJourney allow teams to create a higher content volume in less time.
• Whether users have questions about specific features, need help choosing the right size, or want to explore different options, the assistant can offer valuable insights and recommendations.
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• Ikea released a new generative artificial intelligence (AI) shopping tool, the retailer announced Feb. 5.
• Visual search tools, which allow shoppers to search using images instead of text, can extend session durations by up to 30% and improve click-through rates by 15%-25%, according to data tracked by visualAI.

“AI is no longer in the distant future for small and mid-size businesses—it's already here and we're delivering it to our customers,” says Parag Mamnani, founder and CEO, Webgility. “Chat GPT has captured the world's attention with regard to what's possible with AI when you move from a search box to a chat box. Webgility's AI Assistant provides a completely new way for SMBs to perform routine tasks like bookkeeping and inventory management in a chat interface. Today, ChatGPT I'm excited to release our first release in Beta for all our customers to apply the power of AI technology in their ecommerce businesses." "For decades, the tech industry assumed that the online shopping experience was tied up by a small number of massive tech players, which led to under-investment," said David Fock, chief product & design officer at Klarna. "That’s created an opportunity for companies like Klarna and we are enlisting AI to challenge the incumbents."

A shopper might benefit from the support the AI tech proactively offers help, giving the shopper the option to engage for the remainder of their shopping journey. By providing tailored product specifications, personalised recommendations, and relevant information, Rep AI enhances ChatGPT App the overall shopping experience and drives higher sales. Consumers may be beginning to use voice artificial intelligence (AI) assistants for online shopping, but they would like to keep this technology out of brick-and-mortar stores, PYMNTS Intelligence research reveals.

The AI assistant has received some lackluster reviews from those who have tried it. I agree that Rufus could be improved in some areas like consistency and depth, but I still find it helpful in its beta stage of testing. We’re always on the lookout for opportunities to partner with innovators and disruptors. Klarna said in March 2023 that it was working with OpenAI to use ChatGPT as a personal shopping assistant.